Best Design + Branding Agency
Recognizes agencies responsible for crafting brand strategies and execution of design services.
‍Who should apply: Design and branding agencies of any size.

Best Digital Agency
Recognizes agencies that provide best in class strategic direction, creative design, and technical development for screen-based products and services.
‍Who should apply: Digital agencies of any size.

Best Public Relations Agency
Recognizes agencies for developing and executing best in class communication strategies across media and content platforms.
‍Who should apply: Public relations or communication agencies of any size.

Best Social Media + Influencer Agency
Recognizes agencies responsible for the development of social media strategies, campaign execution, content creation and connecting influencers with brands.
Who should apply: Social media and influencer agencies of any size

Best Ad Campaign: Digital Design
Recognizes unique concept, design, and execution of an ad campaign incorporating email, SMS, display native, video or social media.
‍Who should apply: Digital agencies, brands or retailers. Launched after January 1, 2023.

Best Ad Campaign: Traditional Design
Recognizes unique concept, design, and execution of an ad campaign incorporating print, TV, radio, out-of-home or direct mail.
‍Who should apply: Design agencies, brands or retailers. Launched after January 1, 2023.

Best Brand Identity
Recognizes design, content,strategy, and execution tied to brand identity, website, packaging design, etc.; can be a brand at any stage.
Who should apply: Design agencies, brands, or retailers.

Best Collaboration
Recognizes unique partnerships or collaborations between any two or more brands, businesses, individuals or organizations.
‍Who should apply: Design agencies, brands or retailers. Launched after January 1, 2023.

Best Spatial Design
Recognizes unique concept, design, and execution of a physical space, such as a retail store, salon or spa.
‍Who should apply: Design agencies, architects, spas, salons or retailers. Launched after January 1, 2023.

Best Product Packaging Design (Brands)
Recognizes unique concept and execution tied to packaging design including concept, componentry, material selection, and decoration for a finished product; can be a new-to-market brand or relaunch.
‍Who should apply: Design agencies, brands or retailers. Launched after January 1, 2023.

Best Sustainable Packaging Design (Brands)
Recognizes unique concept and execution tied to packaging design that address the full life cycle of the product, carbon footprint and material selection/reduction; can be a new-to-market brand or relaunch.
‍Who should apply: Design agencies, brands or retailers. Launched after January 1, 2023.

Best Breakthrough Beauty Brand
Recognizes innovation by a beauty brand stemming from the creation of a product/service, consumer engagement, marketing or design; can be a new brand initiative from an existing brand or a new-to-market brand launch.
‍Who should apply: Creative agencies, brands, spas or salons. 

Best Breakthrough Wellness Brand
Recognizes innovation by a wellness brand stemming from the creation of a product/service, consumer engagement, marketing or design; can be a new brand initiative from an existing brand or a new-to-market brand launch.
‍Who should apply: Creative agencies, brands, spas or salons.

Best Breakthrough Product (Skincare)
Recognizes innovation in a finished skincare product related to either formulation, delivery system, new format type, use of technology or sustainability.
‍Who should apply: Brands.

Best Breakthrough Product (Hybrid)
‍Recognizes innovation in a finished hybrid product (any product that is multifunctional or combines efficacies from multiple categories) related to either formulation, delivery system, new format type, use of technology, or sustainability.
Who should apply: Brands.

Best Breakthrough Product (Haircare)
Recognizes innovation in a finished haircare product related to either formulation, delivery system, new format type, use of technology or sustainability.
‍Who should apply: Brands.

Best Breakthrough Product (Color Cosmetics)
Recognizes innovation in a finished color cosmetics product related to either formulation, delivery system, new format type, use of technology or sustainability.
‍Who should apply: Brands.

Best Breakthrough Product (Devices)
‍Recognizes innovation in a finished beauty device product related to either formulation, delivery system, new format type, use of technology or sustainability.
Who should apply: Brands.
‍
Best Breakthrough Product (Home Fragrance)
‍Recognizes innovation in a finished home fragrance product launched to market related to either formulation, delivery system, new format type, use of technology or sustainability.
Who should apply: Brands.

Best Breakthrough Product (Personal Care)
Recognizes innovation in a finished personal care product related to either formulation, delivery system, new format type, use of technology or sustainability.
Who should apply: Brands.

Best Breakthrough Product (Bodycare)
Recognizes innovation in a finished bodycare product related to either formulation, delivery system, new format type, use of technology or sustainability.
Who should apply: Brands.

Best Breakthrough Product (Men)
Recognizes innovation in a finished men's product related to either formulation, delivery system, new format type, use of technology or sustainability.
Who should apply: Brands.

Best Breakthrough Product (Kids)
‍Recognizes innovation in a finished product created specifically for use by children.
‍Who should apply: Brands.

Best Breakthrough Product (Tweens)
‍Recognizes innovation in a finished product created for tweens defined as children between 8-12 years old.
Who should apply: Brands.

Best Breakthrough Product (Suncare)
‍Recognizes innovation in a finished suncare product related to either formulation, delivery system, new format type, use of technology, or sustainability.
‍Who should apply: Brands.

Best Breakthrough Product (Wellness)
Recognizes innovation in a finished wellness product launched to market related to either formulation, delivery system, new format type, use of technology, or sustainability.
Who should apply: Brands.

Best Breakthrough Product (Fragrance)
Recognizes innovation in a finished fragrance product related to either formulation, delivery system, new format type, use of technology or sustainability.
Who should apply: Brands.

Best Breakthrough Supplier
Recognizes innovation by businesses that support brands or retailers and creates a meaningful impact in the beauty ecosystem.
Who should apply: Suppliers, manufactures, agencies/consultants or technology solutions.

Best Breakthrough Technology (Supply Side)
Recognizes the creation of a new technology or the innovative use of existing technology that created a material impact to a part of the beauty and wellness value chain.
Who should apply: Suppliers and manufacturers.

Best Breakthrough Technology (Ingredient)
Recognizes the creation of a new ingredient/technology or innovative use of an existing ingredient/technology associated with the formulation of cosmetic products.
Who should apply: Raw material, ingredient, fragrance or flavor suppliers.

Best Breakthrough Technology (Omnichannel)
Recognizes the creation of technology (app, platform, SAAS) to enable the execution of omnichannel consumer experiences.
Who should apply: Apps, platforms, SAAS.

Best Breakthrough Packaging (Suppliers)
Recognizes innovation by companies that create and manufacture packaging; may include componentry for primary and secondary packaging, GWPs, gift sets or sampling.
Who should apply: Packaging suppliers and manufacturers.

Best Use of Technology (Brands)
Recognizes the use of technology (app, platform, SAAS) by a brand or retailer to solve a pain point, create an experience or provide transparency.
Who should apply: Brands, retailers, spa or salons.

Best Content Activation
Recognizes unique concept and its execution tied to the creation of a new content initiative by a brand or business to engage or communicate with their audience.
‍Who should apply: Design agencies, brands, retailers or suppliers. Launched after January 1, 2023.

Best Metaverse Activation
Recognizes unique concept or initiative and its execution creating new experiences, services and products in the Metaverse/Web3.
‍Who should apply: Agencies, brands, retailers or suppliers. Launched after January 1, 2023.

Best Community Engagement
Recognizes the building, nurturing and activating communities attached to brands or businesses.
‍Who should apply: Brands, retailers, agencies or suppliers. Launched after January 1, 2023.

Best Influencer Partnership
Recognizes unique relationships, effective partnerships or initiatives in the realm of the creator economy.
‍Who should apply: Agencies, brands or retailers. Launched after January 1, 2023.

Best Performance Marketing Campaign
Recognizes strategy initiative/activation and execution tied to a performance marketing campaign.
Who should apply: Agencies, brands, or retailers. Launched after January 1, 2023.

Best Product Launch Campaign
Recognizes design, content, strategy, and execution tied to a product launch; can be a new-to-market brand or relaunch.
‍Who should apply: Agencies, brands or retailers. Launched after January 1, 2023.

Best New Category Launch
‍Recognizes design, content, strategy, and execution tied to a new category launch.
Who should apply: Agencies, brands, or retailers.

Best Use of Social Media
Recognizes strategy, initiative/activation, content creation and execution tied to the use of social media.
‍Who should apply: Agencies, brands, retailers or suppliers. Launched after January 1, 2023.

Best Digital Event
Recognizes the concept and execution of a digital event or event series as an extension of a brand or business.
Who should apply: Agencies, brands, retailers or suppliers. Launched after January 1, 2023.

Best Live Event
Recognizes the concept and execution of a live event as an extension of a brand or business.
Who should apply: Agencies, brands, retailers or suppliers. Launched after January 1, 2023.

Best Pop-Up
Recognizes unique concepts from design through execution for a short-term beauty or wellness pop-up retail concept.
‍Who should apply: Creative agencies, brands or retailers. Launched after January 1, 2023.

Best Retail Activation
Recognizes unique training, visual merchandising, activations, events or activities carried out by brands to support brick and mortar retail partners.
‍Who should apply: Brands, creative or retail marketing agencies. Launched after January 1, 2023.

Best Service Provider
Recognizes a stand-alone or chain concept providing beauty and/or wellness services and/or treatments.
‍Who should apply: Spas, salons or wellness service providers.

Best Logistics Solution
Recognizes companies that provide third-party logistics services as outsourced services related to distribution, warehousing and fulfillment.
‍Who should apply: 3PLs, warehouses, logistics or fulfillment suppliers.

Best Ingredient Supplier
Recognizes companies that provide raw material ingredients used in formulating beauty and wellness products; it may include active ingredient, fragrance, flavor or pigment suppliers.
‍Who should apply: Active ingredient, fragrance, flavor or pigment suppliers.

Best Packaging Supplier
Recognizes companies that create and manufacture packaging; may include componentry for primary and secondary packaging, GWPs, gift sets or sampling.
Who should apply: Primary/secondary packaging, GWP, gift sets or sampling suppliers.

Best Technology Solution Provider
Recognizes businesses that provide technology to help beauty and wellness companies run their operations more efficiently from sourcing through supply chain to managing and training retail support staff and everything in between.
‍Who should apply: Apps, platforms, SAAS.
‍
Best Contract Manufacturing
Recognizes companies that provide services related to the production, formulation and filling of beauty and wellness products.
‍Who should apply: Production, formulation or filling manufacturers.